Pay-per-click (PPC) advertising can offer small businesses and entrepreneurs a great way to gain visibility for their products and services. However, managing these campaigns can be a time-consuming and complicated process.
That’s why many businesses and agencies are turning to white-label pay-per-click to take care of the heavy lifting for them. This article will take a close look at how white label ppc works and how it can help agencies provide their clients with efficient and effective PPC campaigns.
What Is White Label PPC?
White-label pay-per-click is a form of outsourcing where an agency uses another company’s service and rebrands it as its own. These PPC services are typically offered by PPC optimization companies, although some PPC platforms offer white-label services as well.
This type of PPC service is ideal for agencies that need a PPC solution for their clients without having to create and maintain their system. It allows businesses to tap into the expertise of PPC agencies while still maintaining control over their brand and ads.
How White Label PPC Works
First, a client chooses a white-label pay-per-click provider, and the agency partners with the provider to create PPC campaigns for the client. The agency also passes along any other campaign details, such as budgets, ad copy, and keywords. The PPC provider takes these details and creates the client’s campaign using the company’s own PPC platform.
The provider then passes the campaign back to the agency and rebrands it as the client’s campaign. All of the campaign details are still included, though they now appear to come from the client’s account. The agency can then use the campaign to create ads and manage the client’s PPC account.
Quality Control For White Label PPC
Agencies should create brand guidelines for clients to make sure their ads maintain a consistent look and feel. The same is true for white-label pay-per-click campaigns. Providers can help agencies create brand guidelines for their client’s ads so they match the agency’s brand.
Some PPC providers allow agencies to completely rebrand their clients’ campaigns, while others offer branding controls. Branding controls help agencies maintain control over their client’s ads while rebranding them to appear as if they were created by the PPC provider. This includes options such as controlling colors and fonts.
Benefits Of White Label PPC For Agencies
- Improved efficiency – First, white-label pay-per-click can help agencies scale their client campaigns by tapping into and using another company’s existing infrastructure. This can help agencies save time and money on account management by eliminating the need to create and maintain a new PPC system, and it can allow them to focus on new clients rather than managing existing campaigns.
- Reduced workload – Second, this type of PPC allows agencies to focus more on strategic thinking and less on the day-to-day grind of creating ads, managing accounts, and making adjustments to campaigns. This can enable agencies to take on more clients and expand their businesses.
- Greater scalability – Finally, many white-label pay-per-click providers offer a wide range of services, including keyword research, ad creation, and landing page creation. This can let agencies scale up quickly as they take on more clients, with one partner providing all of the necessary services.